It is a Monday tomorrow, but it won't be Wild West Monday… or at least not yet.
Wild West Monday is the promotional brainchild of British writer Gary Dobbs. Gary is a bit-part actor, who when he's not busy being deleted by the Cybermen or exterminated by the Daleks on British sci-fi series Dr Who, writes westerns.
The idea is a simple one that several times a year on a specific date everyone who is minded to join in should do something westerny and then let everyone know what they've done. It doesn't matter too much what's done, just that those interested should be open and enthusiastic about their interest and so help to raise the profile of westerns.
The first WWM was held last year and it gathered a small amount of interest. The second WWM last month gathered more. People wrote items on blogs, wrote articles, harassed booksellers with requests for westerns, and when they couldn't provide them as they don't stock any, requested to know why not? One person even persuaded his granddaughter to read a western then speak about it at school. For my part I was spurred into action to set up my own blog. These were all minor things but they were fun and hopefully they did in some small way do something to make a few people think about westerns when they might otherwise not have.
Even more hopefully the idea will continue to snowball. The next Wild West Monday has been scheduled for June 1st when the aim is to continue to expand the initiative. I'm not specifically asking anyone to do anything on that day (well, not yet), but if you're minded, then please put it in your diary that on the next WWM, you'll think positive thoughts about the western.
Of course like all good ideas, this initiative is available for alternate takes and angles… Mystery Weekend or Romantic Friday anyone?